Jonathan Anastas is a marketing and advertising executive and musician from Los Angeles who co-founded a number of Boston hardcore punk bands. Jonathan oversees all Social and Digital Marketing for Activision’s various brands. Anastas assisted Call of Duty, Black Ops 2, and Call of Duty Modern Warfare 3 (MW3) in reaching one billion dollars in record time periods in the Entertainment Industry, making COD the world’s largest entertainment property for the third year in a row. Let’s check out Jonathan Anastas’s Wiki, Age, Height, Career, Family, Net Worth, Biography & More.
Jonathan Anastas Wiki/Bio:
Real Name: | Jonathan Anastas |
Date of Birth: | Don’t have Info |
Nationality: | American |
Religion: | Christianity |
Profession: | Marketing Executive, Musician |
Jonathan Anastas Age, Height, Weight:
Age: | Don’t have Info |
Height: | 5Ft 7in |
Weight: | 68 Kg |
Jonathan Anastas Career:
Anastas was involved in the American musical movement known as hardcore punk since his teenage years. He was a co-founder and bassist in the seminal Boston hardcore bands DYS and Slapshot.
Anastas and his bands were part of the straight edge movement, which was popularised by Minor Threat as a call for young people to live a clean and conscientious life free of drugs, alcohol, and smoking.
Jonathan also wrote and owns the publishing rights to the song “Slam,” which appears on Modern Method Record’s This Is Boston, Not Los Angeles collection.
Anastas was also featured in the Sony Pictures film adaptation of American Hardcore (film), which was released in 2006, and was interviewed for the DVD retrospective Chip on My Shoulder: The History of Slapshot, directed by acclaimed music video director Ian McFarland.
Following his musical career, Anastas moved into the advertising and marketing industry, focusing on digital. He has held executive positions at Mullen, Saatchi & Saatchi, Omnicom’s Think New Ideas, and Tribal DDB, where he was president. Anastas was a marketing executive at Atari, a senior marketing executive at Activision, Chief Marketing Officer at The Enthusiast Network (TEN) until its sale to Discovery in 2017, and Chief Marketing Officer at LiveXLive Media (NASDAQ: LIVX). Jonathan has been promoted to Group CMO for ONE Championship and ONE esports. The Silicon Alley Reporter, The Industry Standard, Adweek, and Ad Age have all recognised Anastas’ work. He has spoken at a number of domestic and international digital, mobile, content, gaming, and CMO conferences.
Jonathan also helped Skylanders become the number one kids property in 2011 and Q1 2012, grossing over a billion dollars. Jonathan previously ran Call of Duty’s digital business, selling a world record 23 million map packs and earning $400 million. Anastas was hired in 2010 to oversee all global marketing for Activision’s Guitar Hero franchise. Call of Duty and Guitar Hero are the best-selling video game franchises of all time.
Jonathan was most recently Vice President, Head of Global Marketing for Atari, the legendary video game publisher, before joining Activision. Jonathan was instrumental in shifting Atari’s primary selling tools to digital marketing and distribution channels. He also oversaw the shift from traditional category practises such as launch and awareness-based advertising to customer acquisition-based marketing, retention, and CRM.
Anastas is regarded as an early proponent of digital marketing, social media, and true idea-based integration across multiple mediums.
He came into the limelight when he has been appointed Chief Executive Officer and to the company’s board of directors. Ivan Isakov, Co-Founder of ClashTV, will take over as Executive Chairman.
Jonathan Anastas Family:
Father: | Don’t have Info |
Mother: | Don’t have Info |
Jonathan Anastas Net Worth:
Approx. $8 Million |